Coca-Cola Zero - The Weeknd's "After Hours World Tour" Potential Campaign
A late night spark of inspiration caught me brainstorming about a potential collab between The Weeknd and Coca-Cola. Coke does it with music festivals, the movie industry, sports and in certain parts of Asia, also featuring artists, so this would be dope af to roll out on Abel's 2021 World Tour with more of his tracks becoming mainstream and appreciated in an unprecedented number. From doing some research I also noticed this is mostly covered by the Coke Zero brand, making it even more suitable for the dark theme of the After Hours album, which could also feature some of the 80s theme in their visuals too.
This take is a showcase of the movie poster created for the music video called "In your eyes". Bottom area of the can is a visual representation of the track's audio waveforms.
This is a reference on Coca-Cola's former approaches to lyrics showcased on their packaging. This take is meant to tie in the XO vibe though, with a lot more on the controlled chaos side, featuring lyrics from "Heartless" and the OG XO logo.
This piece is a take on the limited edition vinyl of After Hours. Bottom area of the can is a visual representation of the track's audio waveforms.
In this one I used representative elements for the whole album's branding. From the red moon, to Abel's deep stance, keeping the dark aesthetics blended with the bloody theme and Coke's color codes.
This is a more hectic take, a more oldschool XO grunge theme featuring the poster from "Blinding Lights". Visuals aim to complement the video, the sin city 80s atmosphere, while the bottom of the can maintains consistency featuring the track's waveforms.
A dramatic and apocalyptic depiction of the whole album's visuals, with Abel looking up to the series of red moons.
Other various non-branded takes with more of a grungy feel to it.